Privacy Policy

Last updated: January 1, 2026

This Privacy Policy describes how LionLens OS, a product operated by Insta Perf LLC ("we," "our," or "us"), an Iowa limited liability company, collects, uses, and protects information when you use our local SEO audit platform (the "Service"). By using the Service, you agree to the practices described below.

1. Information We Collect

We collect the following types of information:

  • Account information: name, email address, and password (stored as a one-way hash).
  • Business information: business names, addresses, phone numbers, website URLs, and other data you submit for audits.
  • Audit data: results generated by our automated checks, including website content snapshots, Google Business Profile data, and AI-generated analysis.
  • Usage data: how you interact with the Service (pages viewed, features used, timestamps).
  • Payment information: when you subscribe to a paid plan, Stripe processes your payment and stores billing details. We never see or store your full card number.

2. How We Use Your Information

  • To run audits, generate reports, and provide competitor intelligence.
  • To authenticate and secure your account.
  • To improve our audit algorithms and the Service itself.
  • To communicate with you about your account, billing, and product updates.
  • To comply with legal obligations.

3. Third-Party Services

We use the following third-party services to operate LionLens OS:

  • Supabase for authentication and database hosting.
  • Vercel for application hosting.
  • Inngest for background job processing.
  • Anthropic Claude for AI competitor intelligence.
  • Google Places API and Google PageSpeed Insights for public business data.
  • Stripe for subscription payment processing.

Each of these services has its own privacy policy governing how they handle data.

4. Data Retention

We retain your account and audit data for as long as your account is active. You can request deletion of your account at any time by contacting us. When you delete your account, we remove your personal data within 30 days, except where required by law to retain it longer.

5. Your Rights

Depending on your jurisdiction (GDPR, CCPA, etc.), you may have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate data.
  • Request deletion of your data.
  • Port your data to another service.
  • Opt out of marketing communications.

To exercise any of these rights, contact us at the email below.

6. Security

We use industry-standard security measures including encryption at rest, encryption in transit (TLS), hashed passwords, and role-based access controls. No method of electronic transmission or storage is 100% secure, but we take reasonable steps to protect your information.

7. Cookies

We use essential cookies to keep you logged in and to maintain your session. We do not use third-party advertising cookies.

8. Children's Privacy

The Service is not intended for anyone under 18. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or a notice in the Service. The "Last updated" date at the top reflects the current version.

10. Contact

If you have questions about this Privacy Policy or our practices, email us at Vince@LionLensOS.com.